- January 30, 2017
[/av_heading] [/av_one_full] [/av_section] [av_layout_row border=” min_height=’15px’ color=’main_color’ mobile=’av-fixed-cells’ id=’welcome’] [av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#00b4e9′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#0099bc’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half] [/av_layout_row] [av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_three_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_heading tag=’h1′ padding=’10’ heading=’Before.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”] Nuaire Group are an award-winning manufacturer of air ventilation products. Traditionally, their products had been sold through resellers and online merchants. This had lead to reduced margins for the manufacturer. [/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’After.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”] Nuaire wanted to launch a disruptive new product idea to market, so BEAF worked with them to hone the idea and validate it through research, to identify whether the idea fulfilled a customer need.
We delivered in-depth reports on metrics such as:
- Customer types and audience profiles
- Routes to market
- Viable distribution models
- Competitor analysis
- Feasible price points
This insight allowed Nuaire to refine the idea, assess likely price points, market size and customer demand – before committing any spend to manufacturing the product.
In parallel – BEAF also delivered an eCommerce website for Nuaire, allowing the manufacturer to retail their current products directly to the public. A targeted online marketing campaign then funnelled visitors to purchase the products direct from Nuaire.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’Results.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”] The market research has led to the creation of a family of products which are set to revolutionise the air-care market.The direct result of launching an eCommerce website was a greater margin on sale of goods and the benefits of maintaining a direct relationship with the end-consumer.
The site has also achieved record month-on-month sales and has greatly increased brand and product awareness.
[/av_textblock] [/av_three_fifth][av_two_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_slideshow size=’no scaling’ animation=’slide’ autoplay=’true’ interval=’3′ control_layout=”] [av_slide slide_type=’image’ id=’684′ video=’http://’ mobile_image=” video_ratio=’16:9′ title=” link_apply=” link=’lightbox’ link_target=”][/av_slide] [av_slide slide_type=’image’ id=’683′ video=’http://’ mobile_image=” video_ratio=’16:9′ title=” link_apply=” link=’lightbox’ link_target=”][/av_slide] [/av_slideshow] [av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=” custom_title=” custom_content=” color=’custom’ custom_bg=’#00b3e9′ custom_font=” custom_border=’#00b3e9′ admin_preview_bg=”] [av_iconlist_item title=’Validation of Ideas’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Development of a entirely new suite of products to bring to market’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Record month-on-month sales’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Increased brand and product awareness ‘ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Greater margin on sale of goods’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’A direct relationship with the end consumer’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [/av_iconlist] [/av_two_fifth][/av_section]