- January 12, 2017
(Ready, Willing & Label)’ tag=’h1′ style=’blockquote modern-quote modern-centered’ size=’50’ subheading_active=’subheading_below’ subheading_size=’22’ padding=’38’ color=’custom-color-heading’ custom_font=’#ffffff’] Case Study: The One Where We Successfully Launched A High-Margin New Business.
[/av_heading] [/av_one_full] [/av_section] [av_layout_row border=” min_height=’15px’ color=’main_color’ mobile=’av-fixed-cells’ id=’welcome’] [av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#00b4e9′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#0099bc’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half] [/av_layout_row] [av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_three_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_heading tag=’h1′ padding=’10’ heading=’Before.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”] Integrity Print are one of the country’s largest commercial print groups. They were competing in a market where margins are literally paper-thin, and one which has been heavily commoditised.
Integrity contacted us because they wanted to increase margins and access new markets.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’After.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”] BEAF carried out an Innovation workshop with the team at Integrity, where we generated over 30 new business ideas. These were taken away by BEAF and researched.Following the research, BEAF created and developed a new business for Integrity print called Ready, Willing and Label (RWL). RWL develops labels for some of the countries best-known artisanal food producers. The brand works directly with consumers and is delivering high-margin business for Integrity.
BEAF also supports Integrity in PR and Marketing, getting the company featured across trade and national press, inviting tender opportunities and increasing visibility of the company.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’Results.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”] We launched a completely new label business in 2016 with accompanying website, which is already generating substantial direct enquiries.BEAF’s PR efforts also meant Integrity was featured in some of the biggest print journals.
Andrew Law, Marketing & Sales Director at Integrity Print said:
[/av_textblock] [/av_three_fifth][av_two_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_slideshow size=’no scaling’ animation=’slide’ autoplay=’true’ interval=’3′ control_layout=”] [av_slide id=’1963′ slide_type=” video=’http://’ mobile_image=” video_ratio=’16:9′ video_controls=” video_mute=” video_loop=” video_autoplay=” title=” link_apply=” link=” link_target=”][/av_slide] [av_slide id=’1967′][/av_slide] [av_slide id=’1964′ slide_type=” video=’http://’ mobile_image=” video_ratio=’16:9′ video_controls=” video_mute=” video_loop=” video_autoplay=” title=” link_apply=” link=” link_target=”][/av_slide] [av_slide id=’1968′][/av_slide] [/av_slideshow] [av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=” custom_title=” custom_content=” color=’custom’ custom_bg=’#00b3e9′ custom_font=” custom_border=’#00b3e9′] [av_iconlist_item title=’Brand-new label business and website launched’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Substantial direct enquiries through new website’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’PR efforts have seen RWL featured in biggest print journals’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [/av_iconlist] [/av_two_fifth][/av_section]“BEAF deliver massive impact. As our innovation partners, they developed ideas which moved us into new sectors and brought these to market for us. They then promoted these services, giving us wide visibility across traditional and digital media. A hugely insightful agency and a pleasure to work with too.”