- January 18, 2017
[/av_heading] [/av_one_full] [/av_section] [av_layout_row border=” min_height=’15px’ color=’main_color’ mobile=’av-fixed-cells’ id=’welcome’] [av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#00b4e9′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#0099bc’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half] [/av_layout_row] [av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_three_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_heading tag=’h1′ padding=’10’ heading=’Before.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”] Rapid Racking are one of the leading B2B suppliers of industrial racking in the country.
Rapid Racking asked BEAF how they could innovate their product offering, increase sales for their Rapid Racking division, and deliver ideas around how they could gain a competitive advantage by delivering a new racking (shelving) product to the warehouse market.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’After.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”] BEAF carried out consumer insight with Rapid Racking’s customer-base. We researched the pain-points the current products caused, and developed a suite of new product ideas that remedied each customer problem.BEAF looked at the entire customer journey, from engagement right through to sale, developing solutions that allowed Rapid Racking to respond faster, deliver quicker and more relevant products to different customer audiences.
All ideas were validated with market research, that included:
- Customer interviews
- Routes to market
- Customer audience size
- Potential price-points
- Estimated margins
- Distribution models
This ensured that Rapid Racking had tangible and validated data about each idea.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’Results.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”] On the back of the ideas generated, BEAF and Rapid Racking are now working on some highly innovative racking products, that will be completely different to anything the industry has seen before. These are currently in development.Stay posted – more on that when we are able to disclose it!
[/av_textblock] [/av_three_fifth][av_two_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_slideshow size=’no scaling’ animation=’slide’ autoplay=’true’ interval=’3′ control_layout=”] [av_slide slide_type=’image’ id=’2162′ video=” mobile_image=” video_ratio=” title=” link_apply=” link=’lightbox’ link_target=” video_controls=” video_mute=” video_loop=” video_autoplay=”][/av_slide] [av_slide slide_type=’image’ id=’2165′ video=” mobile_image=” video_ratio=” title=” link_apply=” link=’lightbox’ link_target=”][/av_slide] [/av_slideshow] [av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=” custom_title=” custom_content=” color=’custom’ custom_bg=’#00b3e9′ custom_font=” custom_border=’#00b3e9′ admin_preview_bg=”] [av_iconlist_item title=’Generated 10-12 validated new product ideas’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’On-going quarterly Innovation Workshops’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Currently developing a suite of new Rapid Racking products to take to market’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’In-depth customer insight to validate all ideas’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [/av_iconlist] [/av_two_fifth][/av_section]