- May 24, 2016
[/av_heading] [/av_one_full] [/av_section] [av_layout_row border=” min_height=’15px’ color=’main_color’ mobile=’av-fixed-cells’ id=’welcome’] [av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#00b4e9′ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half][av_cell_one_half vertical_align=’top’ padding=’0px’ padding_sync=’true’ background_color=’#0099bc’ src=” attachment=” attachment_size=” background_attachment=’scroll’ background_position=’top left’ background_repeat=’no-repeat’ mobile_display=”] [/av_cell_one_half] [/av_layout_row] [av_section min_height=” min_height_px=’500px’ padding=’default’ shadow=’no-border-styling’ bottom_border=’no-border-styling’ id=” color=’main_color’ custom_bg=” src=” attachment=” attachment_size=” attach=’scroll’ position=’top left’ repeat=’no-repeat’ video=” video_ratio=’16:9′ overlay_opacity=’0.5′ overlay_color=” overlay_pattern=” overlay_custom_pattern=”] [av_three_fifth first min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_heading tag=’h1′ padding=’10’ heading=’Before.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”] Sigvaris are one of the largest European manufacturers of medical compression garments in the world. They are recognised as the global industry leader in compression therapy for the management of chronic venous disorders.
Their position and £140 million turnover was being threatened by cheaper alternatives produced in the East.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’After.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=”]BEAF carried out an Innovation Day with Sigvaris so we could identify complementary verticals that the company could access with a new range of compression products.
BEAF worked with Sigvaris to transition them from a medical compression manufacturer, to a manufacturer of high-end sports compression garments.
BEAF then approached a number of high-profile elite athletes who could endorse the products in order to gain market visibility.
[/av_textblock] [av_heading tag=’h1′ padding=’18’ heading=’Results.‘ color=” style=’blockquote modern-quote’ custom_font=” size=’32’ subheading_active=” subheading_size=’15’ custom_class=” admin_preview_bg=”][/av_heading] [av_textblock size=” font_color=” color=” admin_preview_bg=”]The end product was of such high-quality and delivered such a tangible benefit to the athletes, that the Team Sky cycling team wore the garments through their own volition. Which demonstrates that a great product, when placed in front of the right people, sells itself.
Once BEAF had delivered some credibility around the newly-designed Sigvaris Sports brand and product, we approached the biggest retailers in cycling and sportswear with newly-designed retail packs.
Within three months BEAF had secured Sigvaris the biggest cycling and sports retailers in the country with 12-month forward orders.
It took just six months to deliver the product from idea to market.
[/av_textblock] [/av_three_fifth][av_two_fifth min_height=” vertical_alignment=’av-align-top’ space=” margin=’0px’ margin_sync=’true’ padding=’0px’ padding_sync=’true’ border=” border_color=” radius=’0px’ radius_sync=’true’ background_color=” src=” attachment=” attachment_size=” background_position=’top left’ background_repeat=’no-repeat’ animation=’pop-up’ mobile_display=”] [av_slideshow size=’no scaling’ animation=’slide’ autoplay=’true’ interval=’3′ control_layout=”] [av_slide slide_type=’image’ id=’678′ video=’http://’ mobile_image=” video_ratio=’16:9′ title=” link_apply=” link=’lightbox’ link_target=” video_controls=” video_mute=” video_loop=” video_autoplay=”][/av_slide] [av_slide slide_type=’image’ id=’679′ video=’http://’ mobile_image=” video_ratio=’16:9′ title=” link_apply=” link=’lightbox’ link_target=” video_controls=” video_mute=” video_loop=” video_autoplay=”][/av_slide] [av_slide slide_type=’image’ id=’680′ video=’http://’ mobile_image=” video_ratio=’16:9′ title=” link_apply=” link=’lightbox’ link_target=” video_controls=” video_mute=” video_loop=” video_autoplay=”][/av_slide] [/av_slideshow] [av_iconlist position=’left’ iconlist_styling=” custom_title_size=” custom_content_size=” font_color=” custom_title=” custom_content=” color=’custom’ custom_bg=’#00b3e9′ custom_font=’#ffffff’ custom_border=’#00b3e9′] [av_iconlist_item title=’Six months to deliver product from idea to market’ link=” linktarget=’_blank’ linkelement=’both’ icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Endorsements from both Team Sky and Team GB’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Placements in the biggest cycling and sports retailers within three months’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’12-month forward orders from retailers’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [av_iconlist_item title=’Retail marketing materials and T&Cs of trade all delivered’ link=” linktarget=” linkelement=” icon=’ue812′ font=’entypo-fontello’][/av_iconlist_item] [/av_iconlist] [/av_two_fifth][/av_section]